Talking to a paid newsletter author, only in my head (part 1)

Practicing sales talk in writing. An exercise for any startup founder, including myself.

Matthias Bohlen
2 minutes reading time

This dialogue could have happened in real life. However, it only happened inside my head. An exercise in sales talk.

Meeting X, the author

M: Hey Author X, nice to meet you on video, thanks for taking the time!

X: Yeah, good! What’s it all about?

M: You’re writing a paid newsletter, right?

X: Yes, it’s about how to build a personal brand.

Proposing the value

M: Cool, that’s a difficult topic! Did you know I can help you to grow your newsletter and make more money with it?

X: Oh, everybody and my auntie claim that! How does it work?

M: You team up with another author. You bundle your two newsletters, sell it as one, and both you and your buddy will offer the bundle to your subscribers.

X: Oh, yeah, I heard about that: The story of Substack and the Everything bundle, right?

M: Yes, I’m creating a platform (called News Bundler) where everyone can create a sellable newsletter bundle. Democratizing the bundling, if you wish.

Helping X to buy

X: Oh no … yet another tool platform! I’ve finally set up all my stuff on AnyMailer, and I don’t want to change platforms again!

M: You won’t need to. You write on AnyMailer and let News Bundler send it to your and your buddy’s subscribers.

X: Sounds cool, but how do I manage the lists? Do I need to manage two lists, my own and my buddy’s?

M: News Bundler does that for you. People subscribe to one list for the bundle.

X: Ahaaaa, you wanna lock me into your platform, right? It’s your list, not mine!

M: No, that would be a shady practice – I’m not that kind of guy. You can download the list as a CSV file and leave me within 5 minutes if you decide so.

X: Okay, good. So what happens when somebody buys and subscribes? And what about the money?

To be continued…

Read the next issue to see what X and I learned next.

Want your own small media business, together with another author you trust?

Download our FREE eBook called "2 Writers Making Money". It shows you exactly how to raise your income as a paid newsletter author by teaming up with a buddy, selling a bundle of your newsletters, and splitting the revenue.

Set this up once, then forget about it and get back to writing.


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