She has 1000 subscribers who pay $10/month each.
She knows that Bob also writes excellent content that her subscribers would be fond of.
Each one offers a two-newsletter bundle at $16/month to their list. If all subscribers agree, both Alice and Bob each have 2000 subscribers on their lists.
They still get $10/month from their 1000 previous subscribers, and $4.40/month from the 1000 subscribers they got from their respective buddy.
Newsletter Bundler advertises their newsletters in a beautiful and searchable directory, manages the subscribers, forwards the newsletters, collects payments, and distributes the royalties to Alice and Bob – all for 10% of the subscriber fees ($1.60/month per subscriber in this example).
Everyone wins: Alice and Bob each get an additional income of $4,400 per month. Their subscribers now get two excellent newsletters at a 20% discount ($16 instead of $20).
(Note: VAT will apply in most situations. We left it out to keep this story easy to understand.)
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